More about me?

I was born in Buenos Aires, Argentina, where I studied film theory and production. I love learning new languages – after English and German, I started with a bit of Korean (this is my name: 플로렌치아). Besides, I enjoy reading, knitting, watching TV series  (The Good Wife, The Good Fight, The Wire, Sherlock, Luther, Friends, Bron/Broen…), reality TV shows, and photography. Hatha yoga for life. Recently became a fan of meditation (Buddhify app) and traditional Chinese medicine (it cured my painful bruxism! the Qi is real).

We are inclined to view our own behavior as normal rather than as ‘cultural’, culture is an abstraction we reserve for describing the (sometimes strange) behavior of others” (Wolcott, 2010, p. 95)

Emojis licensed under CC-BY 4.0 by Twitter, Inc.

My favorite academic books:

Baym, Nancy K. Personal connections in the digital age. Malden, MA: Polity, 2010.

Boellstorff, Tom, and Bonnie A. Nardi. Ethnography and virtual worlds: A handbook of method. Princeton: Princeton University Press, 2012.

Creswell, John W. Qualitative inquiry & research design: Choosing among five approaches. Los Angeles: Sage, 1998.

Elliott, Kamilla. Theorizing Adaptation. Oxford: Oxford University Press, 2020

Hills, Matt. Fan cultures. London: Routledge, 2002.

Hutcheon, Linda, and Siobhan O’Flynn. A Theory of Adaptation. London: Routledge, 2013.

Kozinets, Robert V. Netnography: Doing ethnographic research online. London: Sage, 2010.

Lange, Patricia G. Kids on YouTube: Technical identities and digital literacies. Walnut Creek, CA: Left Coast Press, 2014.

Marshall, P. David. Celebrity and power: Fame in contemporary culture. Minnesota, USA: University of Minnesota Press, 2014 [1997].

Marwick, Alice E. Status update: Celebrity, publicity, and branding in the social media age. Yale University Press, 2013.

Merriam, Sharan B. Qualitative research: A guide to design and implementation. San Francisco: Jossey-Bass, 2009 [1988].

Papacharissi, Zizi, ed. A networked self: Identity, community and culture on social network sites. New York: Routledge, 2011.

Saldaña, Johnny. The coding manual for qualitative researchers. Los Angeles: Sage, 2013 [2009].

Wolcott, Harry F. The art of fieldwork. Walnut Creek, CA: AltaMira Press, 1995.

—. Ethnography: A way of seeing. Walnut Creek, CA: AltaMira Press, 1999.

—. Writing up qualitative research. Los Angeles, CA: Sage, 2009 [1990].

—. Ethnography lessons: A primer. Walnut Creek, CA: Left Coast Press, 2010.

My pictures: