My name is Florencia García-Rapp. I am lecturer in Media Audiences and Users at the University of Sheffield, UK (Journalism Studies, Faculty of Social Sciences).

Before my current post, I was an affiliated postdoctoral researcher with the group Media, Policy and Culture (Department of Communication, Faculty of Social Sciences) from University of Antwerp in Belgium.

In March 2018 I was awarded a PhD in Communication (summa cum laude) by Pompeu Fabra University in Barcelona, Spain. I also hold a Masters Degree in Media Culture from Paderborn University in Germany and an undergraduate Degree (Licenciatura) in Audiovisual Communication from my homeland, Argentina.

My research interests lie at the intersections of digital and celebrity culture with audiences and fandom research. My doctoral thesis, submitted as a compilation of five publications, focused on YouTubes beauty community and the role of beauty gurus as online celebrities. I applied qualitative research methods with an emphasis on digital ethnography.

My work has been published by Celebrity Studies, First Monday, Journal of Media Practice and the International Journal of Web Based Communities. I also contributed a chapter to Routledge’s anthology Mediated Intimacies (ECREA Book Series). The Journal of Contemporary Ethnography published my 6th and last piece on YouTube’s beauty community, focused on methodological understandings around online fieldwork, and interpretive epistemologies.

I question prescriptive modes of argumentation that quickly classify people, cultures, and objects of fandom as normative/resistant/legitimate/trivial. Rather, I approach audiences (users, fans, citizens) from the perspective of media anthropology, acknowledging subjectivities within global media landscapes. As there is no paradigm-free way of seeing, I seek to bring forward research that tolerates ambivalence, contradictions and embrace the complexity of social worlds and human interaction.

Now I am working on two exciting new projects focusing on audiences: 1) Political celebritization and the performance of hopeful citizenship on Facebook; 2) The reception of the series Game of Thrones in Argentina, Spain and Germany…




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