My name is Florencia García-Rapp. I am a postdoctoral associate with the research group in Communication and Culture at King Juan Carlos University in Madrid, Spain (Department of Communication and Sociology).

Previously, I worked at the University of Sheffield as Lecturer in Media Audiences and Users and as a research associate within the research group in Media, Policy and Culture from the University of Antwerp (Department of Communication, Faculty of Social Sciences).

I was awarded a PhD in Communication (summa cum laude) by Pompeu Fabra University in Barcelona, Spain. I was recipient of the university’s outstanding PhD prize awarded in recognition of the quality and impact of research carried out during the program. I also hold a Masters Degree in Media Culture from Paderborn University in Germany and a Degree (Licenciatura) in Audiovisual Communication from my homeland, Argentina.

My research interests lie at the intersections of digital and popular cultures with audiences and fandom research. I work within the fields of media studies, media sociology, and anthropology. I question prescriptive modes of argumentation that quickly classify people, cultures, and objects of fandom as normative/resistant/legitimate/trivial. Rather, I approach audiences (users, fans, citizens) from interpretive epistemologies, acknowledging subjectivities within global media landscapes. As there is no paradigm-free way of seeing, I seek to bring forward research that tolerates ambivalence, contradictions, and embraces the complexity of social worlds and human interaction.

My work has been published by Celebrity Studies, Journal of Contemporary Ethnography, Television and New Media, First Monday, Journal of Media Practice and the International Journal of Web-Based Communities. I also contributed a chapter to Routledge’s anthology Mediated Intimacies (ECREA Book Series).

I have been monograph proposal reviewer for Palgrave Macmillan for their “Journalism, Media and Communication” list (UK), and their “Anthropology and Sociology” list (US). I am member of the external evaluation committee of MSCA COFUND PhD Program in Anthropology and Communication (Universitat Rovira i Virgili, a Marie S. Curie fellowship, funded by EU).







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